When IDFA Is Gone, What Should Take Its Place?

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The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing

IDFA identifier at an app level It's therefore essential that digital advertisers understand what the changes mean in practice and how best to First, developers checked if marketing tools besides IDFA fall under Apple's definition of not-so-private For instance, initially many

swetha changappa age What does IDFA mean for Google Ads? I have no idea But here are some guesses! Helpful This new development requires active and explicit consent for access to a device's identifier for advertisers , meaning publishers need permission